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Soccer euphoria swept the world. First, soccer is only popular in Europe. In the United States? Uncle Sam's country is even assume that soccer is a sport done by "stupid people". This country prefers basketball or baseball.

But conditions changed, Americans now realize that soccer is a popular sport in the world, and even a lucrative business area. Finally, many business owners who seek to acquire ownership of European soccer clubs. Let’s say Malcolm Glazer who acquired a formidable soccer club from England, Manchester United. Even for more popularizing soccer in the United States, the soccer league in the country is bringing world-class players like David Beckham and Robby Keane.

It is not possible in the coming decades soccer will exceed the popularity of basketball or baseball, and I think this will happen soon.

Why soccer is extraordinary so could expand the world? Is this just coincidence or is there such a great design behind all this? I think it is not a coincidence. From the business side, of course, the business person in the field of soccer role in popularizing the sport. Of course, to reap the benefits.

The presence of David Beckham in Major League Soccer is not merely to strengthen the club LA Galaxy in order to win the competition, but also as part of marketing activities. If soccer is a brand, then David Beckham is as its brand ambassador. Who does not know with David Beckham, the world soccer player who is also a public figure and celebrity. And it is common that a celebrity is an attraction and an effective weapon to introduce a product and attract customers. Soccer is a product, and David Beckham's role as an attraction to gain United States market share which held by the basketball and baseball. If the basketball and baseball does not fix the marketing activities, it is not impossible that the U.S. sports market will be dominated by soccer. And this process is happening, slowly but sure!