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Dropshipping is selling a product that allows dropshipper (resellers) to sell products to customers just showing photos from supplier / store (without having to stock items) and sell to customers at a price determined by the dropshipper.

Once customers transfer money to the dropshipper account , Dropshipper pays to suppliers in accordance with the dropshipper purchase price (plus shipping cost to customer) as well as providing customer data (name, address, Phone number) to the supplier. Items ordered will be sent by the supplier to the customer / buyer. However, interestingly, the sender's name is still listed the name of the dropshipper. So, basically there are three components involved here, namely: dropshipper, suppliers, and buyers.

Dropshipping can be done by offering offline. However, in general, offers made online, by installing a supplier's product catalog. If we have an online store, we only need to put a picture of the product from the supplier to our online store. If we do not have a shop-online, we can still take advantage of online selling sites.

In general, there are 2 kinds of cooperation model between the dropshipper with the store / supplier.

First, the supplier gives the price to the dropshipper, then dropshipper can sell goods to consumers at a price set for himself, incorporating the advantages dropshipper.

Second, the price from the beginning has been set by the supplier, including wholesale dropshipper for fee for each item sold.

In addition to the fee benefit from a given supplier, there are many other things that a dropshipper benefits, including:

Now is not uncommon anymore that sell products online through a website known for its online store. This has been done by offline businesses that want to market products globally to reach a wider market. Many offline businesses that sell products through online stores and a great success and can pay for their lives with their online stores.

Of course to have a profitable online store, a business must have products

for sale. So what if we do not have a product to sell? Can we have an online store? Yes, through dropship program.

Drop shipping business online store is the shop owners do not need to have a product to sell, do not even have to bother anyway to take care of shipping the product to the buyer. Drop shipping store owner simply needs to join the flagship store with their products, and if approved, the products can be displayed in the main shop at the online store owned by members. If there is a buyer, the online store will receive a commission from the main store for the transaction has occurred.

Before you get a customer, you should be able to grab their attention. After receiving attention, you just can give them better prospects.

So that you can attract the attention of potential customers, you need to know the following three things interesting.

1) The human brain can not pay attention to all things

For example, when first meeting someone, maybe in a couple of hours later you've forgotten the name of the person whom you want to meet earlier. But you remember certain things, such as hair, or origin, or other particular matter.

Meaning what? To attract someone's attention you have to select the specific information to be submitted. Needless to say all these things, let alone irrelevant. Because attention is finite.

2) Many other things can hinder people's attention

The longer, the more is not easy to get people's attention. Why? For those who are getting more and more busy. There are lots of things that are the focus of his life.

Other obstacles may come from the abundance of information (information overload) and level of competition are more stringent.

3) There's not much time to draw attention

A seller on the internet sometimes only takes a few seconds to get the attention of customers, before the visitor decides to continue or click the X in the browser. Because it is well utilized. Choose the information that is really relevant and interesting.

So how to attract customers? This the tips

1. Treat personally. Everyone likes to be favored. Everyone needs recognition. For that reason, it is important to treat them personally. Not as a crowd of people, but as individuals.

2. Use emotion. Ever heard of an orator or a great speaker who inspires so many people? Yes, they do that by making use of emotion.

Harnessing emotions is a great way to embrace the customer as well as enlarge the "magnet" of your business.

3. Use story telling / case studies. Remember how patient testimony from advertising a medical clinic that had become the butt of viral some time ago?

You can try it too. Of course with more positive results expected.

Prices are within easy reach and presence is no longer a force in the competition in the retail industry. Because now, almost everything can be purchased online with a relatively inexpensive and can be directly received by the customer the next day. This condition makes the retailers have to compete with a new weapon, the exceptional service and satisfying shopping experience that gives a distinct impression. Net-A-Porter for example, luring customers with a series of shopping events with augmented reality technology that enables visitors to scan the picture of the product to buy.

Another with Tesco experimented with shopping walls in Korea that allows consumers to shop by scanning the images on subway walls. Innovation is also similar even by London Design Museum. However, despite such innovations can attract customers to come into the store, there are other things you need to consider, that is customer service. Customer service does not seglamor innovations, but it is what will keep your customers coming back. You do not need to choose which of the two is more important, because they must be united and become an integral part of your strategy.

Talk retail experience today means talking about digital technology. How to utilize this technology to provide a different experience for the customer. While talking about customer service, which means we have to talk about customer behavior. Customer behavior in communicating a crucial element in customer service.

Social media and mobile devices are two things that almost inseparable and have become part of the customer communication process these last few days. Through these two customers can share any experiences, both positive and negative to a wider audience. When they were impressed or disappointed with what's in your store, they almost instantly share them with an audience in cyberspace. Amazingly, it turned out to be a distinctive opportunity for retailers who are ready. Whatever is shared customers through social media, even though a negative experience can still be a great opportunity for customers to reach out to customers and encourage purchases.

In a survey conducted recently, it was revealed that 20 percent of his customers mention a company in social media when they are still in the store. This fact could be an opportunity for retailers to create a shopping experience. For example, what the social media team of Marks & Spencer (M & S). When a customer was in the store M & S, she tweeted about how long queue there. Tim social media M & S store manager immediately called the outlet to deploy more staff to hold can be reduced. They also inform the customer openly via Twitter and was greeted with a sense of excitement. With this move M & S turn things from customers who are not satisfied because of the long queues and very likely will leave without buying anything, a customer happy and more likely to buy. The same was done by Tesco. Speed ​​in response is key in doing this. The response is almost instantaneous creates a big difference for customers.

To do so, it takes a team of customer service who understand the situation and act quickly to help customers, and respond directly through social media. Companies like M & S and Tesco fully understand and fulfill these requirements without compromise. As a result, they provide a better shopping experience and make customers come back every day. It even this sooner or later to be followed by other retailers, or you will lose customers. The question is whether you are fast enough to do this?

Most retailers think that the best way to retain customers is through "engagement" - as much as possible to interact with customers and build relationships with them. Apparently the fact that it is not always true.

In a study of 7000 customers, found that companies are often wrong in determining the best way to connect with customers. Errors are usually caused by the myths believed by the retailer. Before going any further, first consider the following three customers expectation:

1: Customers want to have a relationship with your brand

The fact is not. Only 23 percent of customers of this study which says it wants to have a relationship with the brand. In view of the general customer, the relationship is only built with friends, family, and colleagues. That's why when asked at 77 percent the reason they do not feel the need to establish a relationship with the brand, you'll get answers like "It's just a brand, not a member of my family." When dealing with the brand online, it actually desired by customers is discount.

With this reality, how you have to take a stand? First, understand where customers are included in the 23 percent and which is 77 percent. Anyone who wants a relationship and who is not. From there you can begin to define expectations and appropriate way of marketing. Stop flooding the customers who do not want to be associated with your brand with all kinds of emails and loyalty programs are complicated.

2: Interaction of building relationships

No, the interaction does not build relationships. Shared values ​​who build relationships with customers. Shared value is the belief held by both brands and customers on a large goal or philosophy embraced by brands. For example, Pedigree Dog Food. Shared value them is the belief that every dog ​​is entitled to have a house full of love. While Southwest Airlines shared value is the democratization of air transport.

Of all the customers in this study that states have a relationship with the brand, 64 percent said that the shared value is the reason they build a relationship with the brand. And only 13 percent said the frequency of interaction as the reason.

Many brands have big goals that are part of their mission. Start of commitment to the environment such as those held by Patagonia, to the purpose of realizing the dream with Harley Davidson motorcycle riding experience. The objectives of this feels authentic to customers. In addition it also provides a reliable basis for shared values ​​and the relationship between brands and customers. So, to build relationships with customers start by communicating the brand philosophy or a big goal.

3: The more interaction, the better

This is wrong. There is no correlation between customer interactions with their loyalty to a brand - in the form of the desire to buy, buy again, and recommend it. However, most of the retailers to behave as if there is a linear relationship between the number of interactions with the purchase amount. This makes retailers such as Neiman-Marcus, Land's End, and Toys R Us sent more than 300 emails a year as reported by the Wall Street Journal.

In fact, a linear relationship can be destroyed more quickly than a lot of retailers think. With the rapid interactions that were previously thought to help turn into a big wave that destroys. Without realizing it, many retailers simply bombarding customers with information and make them feel shopping categories. This reduces customer engagement with the brand, rather than strengthen it.

So, rather than constantly asking for the attention of customers, it is better to treat with good attention you've been getting. When you intend to campaign, always ask yourself, whether the campaign will reduce the customer's information overload? If the answer is no, then look the other way. When interacting with customers, the more often it is not getting better.

Any retail business will usually notice this three things to ensure the survival of the business. They believe that these three things if not supervised and well managed will bring business to bankruptcy. These three things are:

1. Relationships with customers

Retail business is closely related to the customer, because their earning is so dependent on the customers spending. Retailers has now been realized that the retail business is not just selling the product, but the customer service is just as important. Even now customer service is a top priority in maintaining the sustainability of a business. So, retailers will always maximize their efforts in maintaining relationships with customers.

2. Employee Productivity

Retailers are now realize that their employees not only serve as a shopkeeper. Their presence is far more important than just keeping the shop or protect against loss of goods. Retail store employees are ambassadors of the company, which is good or bad a company will showed by employees behavior in serving the customers. For that purpose, retailers will design some training program to its employees so that they are more productive, and more polite to behave when communicating with customers.

3. The ability to meet targets and ensure operational excellence

Every business will certainly have a target, as well as retail businesses. Business target not only relies on company's earning but also focuses on how to increase the store brand awareness. Increasing brand awareness could be done with creating a perfect system of store operations. The operating system started from the provision of goods, hiring employees, training program, and culminate in transactions with its customers.

Shopping for products such as gold is worth the investment spending that are not classified as waste. Shopping gold is now preferred by many people, both young people and adults. Their goal not only for investment, but also to improve their own personal brand on the environment. Why do people choose gold? Because gold is an investment instrument which value is likely to be stable from year to years and considered not affected by inflation.

People are like compliment and social recognition. Recognition of this fact is how well her name or personal brand is recognized by the public. Personal brand for entrepreneurs, or professionals is very important, because their identity is crucial in the life. For example, if a doctor has a good reputation then they will certainly have a lot of customers. More customers then more money to earn.

So what to do with gold? Actually, for a professional, gold does not significantly affect the increase in their personal brand. For this professional, gold may only be used as an investment tool only. But this view is very different for a socialite. For them, gold is a very important factor in their self image. Gold not only serves as a means of investment, but also serves as a means to show his true identity. Nothing prohibits it. The view of the gold is fine if it is different, it's just that one thing is certain that gold, just like service, is an investment tool that can enhance personal brand.

One business that is now in great demand by the people is the retail business. Retail business is believed to provide many opportunities to improve the standard of living because it can provide multiple advantages when compared to the works being an employee. So what exactly is it retail? Retail is the last part of the marketing process. It means that the products offered or sold intended for the final consumer. End consumers are buyers of goods or services that take advantage of the products purchased for personal purposes or for personal consumption. This last buyers buying products needed in retail stores or supermarkets without intending to resell. Because the company is a company targeting retail consumers or buyers end, the deployment of its stores are not concentrated at one point the crowd, but spread to all areas.

Competitive world of retail is the same as any other business competition, where the strong will survive and the weak will disappear. Powerful means not only strong in the capital, because capital is not the main thing in ensuring the survival of a retail business. Strong means that a retail business should have a carrying capacity of a good sales strategy in order to achieve maximum customer so that the product can be sold as much as possible anyway.

Sales strategy is a way or a program that is run retail companies to attract consumer spending final. Various types of retail stores require that each store has a unique strategy in order to survive in the competitive retail competition. However, in principle at least two similarities in any retail business strategy pursued, namely:

1. Service

Service in the retail business is not just limited to the services provided employees to consumers, but also some other important things such as convenience stores, product pricing, convenience products transaction until completion. The most important services in the retail business is not the quality of a product sold, but rather the service of how a retail business employees treat customers with friendly, honest, and well-mannered. It is very vital for the sustainability of the retail business, therefore a modern retail business usually have a training center whose function is to train its employees in order to serve customers well. Modern retail companies assume that employees is their ambassador. Good and bad of their image are determined by the attitude and behavior of employees in the customer service. Companies also assume that the business is actually a "service" business, where they only sell and promote services to achieve sales of its products.

2. Promotion

Every business has promotion activity in their business agenda, including retail. Form of this business promotion is usually done by retail price reductions, discounts for certain days, or member card ownership. In principle the promotion used not to sell as many products, but to reach as many loyal customers. By having loyal customers, then a retail store or a retail company can more easily offer their new products. Moreover loyal customers is a retail business of financial resources that can sustain their tight business competition.

Actually there are many more sales strategies used by retail businesses, but both of the above strategy is a strategy that is almost certainly owned and carried by all retail business.

There was a time when customer service is becoming a major problem than today. The economy is shaken, consumer confidence declined, and the customers who are buying have scores of choices of where to buy and how to buy. And now, almost every product and service out there has become a 'commodity' that it is difficult to determine who actually offers the best value (and, many people just shop based on price alone).

If you are looking to stay competitive (and who is not?) Is more important than ever to differentiate your company from others. This is important to ensure that the whole value proposition is clear and is consistently fun and deliver a shock to the customer.

This is done in two ways:

The first is through a positive corporate culture focused on the customer, supports and nurtures relationships. The second is from the personal commitment and determination of the people who take care of the customers every day.

When customers choose to deal with someone on every transaction to provide the level of care that they build "emotional bank account" with customers that keep them connected with the company (even if they can not buy today as yesterday).

While customer care is everyone's business and should be part of the job description, customer facing responsibility to be a "company" in the eyes of the customer.

In challenging times it is important to do a GOOD customer service. Here are 7 things to know every customer service in order to do the job well. Make sure you pass this article along to every person who is responsible for customer service in your organization. If you deal with customers, in any way, I am speaking directly to you.

1. You chose this job, or the job you choose. Whatever it is, it is in your best interest and the best interest of your client to show up and do the work that you are fully present. Set each day to do the best you can do. Make it a point to learn to get better every day. The more you practice, the better you do. Find joy in doing your job well. Recognize and acknowledge yourself for "victory" you win on that day (Although, if your boss does not give enough attention).

2. Be proud of what you do. You have an important role in the success of the company. I remind you that the experience that you provide the customer could make or break their relationship with the company. Even if parts of the process are broken, even waiting a long time, even if the customer is upset about some aspect of the company, customer facing experience is a big thing that can bring a lot of changes. You have the opportunity to save on the emotional bank account customers and make customers happy, coming back, and referring friends.

3. Your emotional genius. Doing so is good customer service requires a high emotional intelligence. In fact, in your work, EQ is very important - and often more important - than IQ. The next thing to note - in a people-oriented position that gives you the unique opportunity to practice and refine skills EQ. This will help in every relationship you have in life. As you become better at the job, your life will be better. This is a bonus!

4. Customers are not always right. I know you probably get a little card from the corporate office that they are, but I tell you what you already know to be true. They are not always right. Sometimes they are wrong, evil, lying, and annoying you. But being right or wrong is not the point. Your job is to be a skilled, even if they are wrong, angry, nasty or just having a bad day, you have the ability to turn a bad situation into a better situation. A skilled customer high like a magician, able to transform and diffuse difficult situations into better.

5. You work in the performing arts. Service is not like manufacturing. Can not be made ahead of time and placed on the shelf. Happens in the moment, when needed, and all about performance. This is what makes you the performer. Just like an actor (or a public speaker or trainer) there are certain days where you do not feel up to it and act "as if" you were. This is a good training ground for you. Rehearse and visualize the job to help you prepare for a great performance every time. Think of yourself as an artist growing.

6. You work under pressure, but the amount of stress you take home each day is up to you. How do you see your job as important as how to do your job. If you allow yourself to dramatize, defensive, and take everything personally, you are in for a tough time. Your body reacts to the perception of danger by instinct to fight or flee - both involve substances that stress can damage your body. You have the power to change your circumstances - including your job. Find a "frame" the less stressful and more enjoyable.

7. You have the opportunity to make the world a better place every day. Do you handle 10 or 200 customers a day, you have the power to create positive experiences with all of them. When you make a best effort to add genuine concern and respect in every interaction, you put positive energy. When a customer leaves the interaction with you, the feeling of comfort, they will share that positive emotion. Emotions are contagious - both negative and positive.

You have the power to spread positivity and making the world a better place to live. We all know the importance of these contributions at this time. Take it seriously and you can make a serious difference in the lives of your customers and everyone associated with them. Allow yourself to see the ripple of good intentions and your presence in the world. Spread happiness and respect, and you will feel energized and build your health. Optimists live seven to nine years longer than pessimists.

Currently retail business is one business that has a good prospect and keep growing. That is why many consulting firms, consulting services, business consulting and retail business consultant coming to aid retail businesses. Business management business, retail business or retail business requires a readiness management in all facets of management. Weakness in one side of retail management will make retailers have obstacles in managing the business and spur retail industry works well and quickly.

A common problem faced by retail businesses-especially new businesses-now is a management problem. They usually open with no concept of retail management or without a mature retail strategy.

In this paper I will discuss about retail management from retail marketing strategy, financial strategy and retail finance, retail location strategy, retail human resources management, information systems and supply chain management of retail to customer relationship management.

Management retail strategy includes

1.) Target market retailers.

2.) Strategy of retailers to satisfy or meet the needs of the market.

3.) Basis retailer to create a competitive advantage.

The target market is the target where the retailer focus work on his target market. While retail formats is how retailers are able to do retail strategy mix or mix strategy in the form of type merchandise, service given, pricing strategy, promotion and advertising strategy, lay out and design strategies, a typical location and customer services). While competitive advantage is the competitive advantage over existing retailers that can not be done by the competitors and can be applied in a long time. Strategic competitive advantage is the most important thing in retail marketing strategy. Building a competitive advantage means that retailers are building a strong fortress retail market competition in the market. When retailers managed to build competitive advantage with a strong and robust it will be difficult for competitors to imitate or follow the strategy seize competitive advantage in the market and customers.

There are seven important opportunity for retailers to build competitive advantage: 

1.) Customer loyalty.

2.) Locations.

3.) Human resource management.

4.) Information and distribution systems.

5.) Unique merchandise.

6.) Relationship with the supply chain.

7.) Customer service.