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Retailers communication with its customers is not always the mass media as the voice on the radio, with the words and images such as in magazines and newspapers, or with media such as voice and image on television. Communication can occur through visual images, layout and product display in-store.

Visual communication is a retail company or store communication with its customers through a physical form, such as the identity store, lay out and displays and in-store communication.

By applying the full visual communications, will improve or add to a better store image in the eyes of consumers. Here are some of the elements of the image of the store, namely:

• Product - Merchandise such as price, quality, diversity categories, the availability of the item (color, size, type).

• Convenient location, safe, and be in a shopping center or close to other retail stores.

• Prioritize services to certain segments corresponding to the demographic characteristics of potential buyers, such as adolescents and young adults, families or housewives certain circles.

• Services, such as the choice of payment method, delivery service, as well as a catalog that is sent to the home.

• Clerk / staff / cashier, such behavior in the service (friendly, courteous, alert), product knowledge, and an adequate number of personnel.

• image of corporate personality or store, such as full / store and advanced.

• Facilities, such as the food court, parking, restrooms.

• Store ambiance / atmosphere, such as exterior decoration is modern and elegant, attractive interior decoration, which makes the situation at home (full color, music, lighting), in a store that allows the circulation moving, layout or arrangement of products, attractive display.

• Promotion, such as regularly doing promotional gifts, provide discounts, special events, coupons program, lottery program.

After knowing the definition and Retail Management can then be formulated retail management is the overall setting factors that influential in retail trade, the trade of goods and services directly to consumers. Factors that affect the retail business are place, price, product, and promotion known as the 4Ps.

Most of the sellers to build an online store only as a sideline. Reason for fun, try it, and spend leisure time often came out as sellers reason when asked why doing an online business. Not to mention those who work as employees in day light, but monitor their online store in the evening time. The cause , no matter how big the profit from online businesses , there are many sellers who not dared to leave their main job to be able to focus on its online store only, alias became a full -time online seller. Does not dare to take the risk of loss, does not want to leave a career in the office, and does not guarantee future success of an online store is a few examples of reasons why people choose online business as part-time activity. In fact, the more focus of sellers manage their online store, the more likely the business forward and develop. You, as a business person in virtual world, it is worth considering alternatives to make the online store as the main source of income.

There is a wide range of online store development strategy that can be done by the sellers , one of which is to really focus on the online business. Of course, immediately became a full -time online seller in early business is something that is very risky. But on the other hand, if an online business providing significant amounts of profit, it would not hurt you to focus on managing the online store. Here are four signs that you are ready to become a full -time online seller.

• Doing business online is a hobby, not a liability.

Many office employees carry out their professional work by reason only to make a living. As a result, what was they doing in the workplace is seen as an obligation that must be carried out properly. If not, then the wage or salary will cut.

Those who do business online do not have to feel such pressure. Because only regarded as a sideline, many online businesses that tend easy going in doing this business. Interestingly, not least the successful online business become though initially just because trial and error. When a profit beyond a doubt, the online business going to run with ease. They would consider selling online activity as something fun ; as a hobby . If you 've felt that way about your online business - and if your profit can be quite large - it means you are ready to become a full -time online seller.

• Ability to see opportunities online store in the future.

Your online store that you pioneered has growing by leaps and bounds. You get significant profit. As an online store owner, you see that the future of your business will be bright, if you focus on developing and managing it. If you " get " such a vision , it means you are ready to focus on your online business. You know the advantages and disadvantages of the products you sell, as well as understand how to innovate and develop . Just as businesses in general, develop products takes time and effort from the business owner . Therefore, you should not half manage online stores.

• Always short of time.

Demand from consumers is an early sign of developing an online store. The cause is the high rate of demand is not equal with the time that you have. In this phase, you will feel that your time always lack. You are overwhelmed dealing with consumer demand. You have to ensure customer satisfaction by delivering orders on time, while at the same time you have to run your main profession. If you have been in online business as much as possible but still feel a lack of time, it's time you switch your online business as a full-time job.

• Needs are met only from online store profit.

Your online business turned out fruitless beyond predictions. Profit gained not only is significant, but is able to finance your needs. In effect, the salary earned from the main professions could say intact and can be saved. If you experience this, it means you can "depend" on the profit of your online store. There's no reason for you to delay becoming a full -time online seller who focus on managing the online store. Your part-time business was able to provide a large profit. It is not possible when you decide to manage an online shop full-time, you will get hit many times and the income is well above from your main profession.

Almost all online store owners starts business as a retailer. They take products from suppliers for resale in his/her online store. Although doing business this way is profitable, it does not mean online sellers should be satisfied with this reselling system. As the owner of an online shop, prepare long-term target for your online store as a supplier for other online shop is a good idea.

Venturing into online business as a retailer is a reasonable thing to do. However, developing an online store so that you can be a supplier to another online store is a business decision that needs to be taken. There are some "signs" that you can make a benchmark to assess your readiness to be a supplier to other online stores. If the online store has shown the following characteristics, then you would expand your business network as a supplier.

• a significant profit. The purpose why people want to buy in bulk is because he/she could get a rebate from the supplier. In fact, there are wholesale buyers who want a discount of 50 % of the selling price. If you want to be a supplier, you must be prepared to face this kind of reseller. Being a supplier means you have to sell the product slightly cheaper than the market price or the price that you would tag normally. You may get small profit from sales per unit, but you get consumers in large numbers in a single transaction with the retailer.

When the percentage of profit that you can get is great, It is the sign that your online store has reached a stable financial condition. In other words, selling at wholesale prices will not be a big problem for you.

• Difficulty in managing consumer demand. Another "Signs" which online store ready to become a supplier is when you face adversity of set order. Numbers in high demand indicates that the products are liked by consumers in large numbers. Being a supplier means that you do business with resellers. Doing this way can be described as "open branch". If the stock item in your online store is empty, you can refer a reseller that takes the product from you. By doing so, customers will not be disappointed and still get the products they want.

• Trying to do business with one reseller, then "success". Being a supplier does not mean you should do business with a lot of resellers at the same time. When the idea to develop an online store appears as a supplier, you'll want to experiment to do business with one reseller first. If this business relationship is succesfull, meaning that your online store is ready to become a supplier. Success doing business with reseller can be measured by the number of request/demand. If in a short time the reseller is able to sell a number of products taken from your online store, it means you are doing business with a reseller that has a good market share. The higher the consumer demand for the reseller, the more often it will ask products from your online store .

When you has been successful with one reseller, the you can develop by adding the number of resellers. It is not impossible that one day you might be a major supplier for many resellers, without the need to sell at a retail price to the customers anymore.

Many people now prefer to shop online than offline shopping. Shop online have a lot of advantages, which can save your time (you can do other activities), and saves money (you do not have to pay for parking cars or buying products that do not need). Therefore, opening an online store is a business that is very promising.

If you have a product, it is time for you to sell your products online. By selling online, your products could be marketed more quickly and can reach a global market. So what should you do first before making an online store?

Ok, if you have a product and already have the name of your shop, then your first step builds an online store website is to look for web hosting. In simple term, web hosting is a place where you register the name of your shop and where to do your website maintenance. There are many web hosting offer, both local and international. Find web hosting that you think fits with your product market. If you just want to market products locally, then you should be looking for a local web hosting, and if you want to go international, use the international web hosting. Do not forget to consider the price of the hosting. Look for valuable web hosting according to your financial capability but has complete facilities. To save costs, it would not hurt if looking for web hosting that provides discounts, for example from Eleven2 Hosting. Get eleven2 promo discount now.

That's the first and foremost step to build an online store. The next step of course is to perform website maintenance and marketing strategy.

The mission statement is a statement that became the basis of all the major decisions for your store. Comprehensively, the mission statement will usually consist of several elements of the following:

1. The concept of your store.

2. The nature of your business (in this case is the retail business).

3. The reasons for the existence of our stores.

4. Principles and values into the handle when the store is run.

For example, you run the specialty store for men's clothing named "Store A". The following mission statement you may be able to consider:

"Store's A mission is to meet the expectations of the adult mens for medium community with high quality dress, with following trends and fashion at an affordable price. For that we have a commitment to:

- Choosing the location of the shop only at places that match our target market.

- Selecting and establishing relationships with suppliers with brand has been recognized by our target market.

- Creating a shopping atmosphere to satisfy our customers with an entertaining store concept and attitude of employees who serve.

- See the development of fashion trend in order to always be able to anticipate the market needs."

With a mission statement above, then at least there are some benefits that we will get in managing the store, namely:

- Establish and maintain consistency and clarity of the overall goal of establishing a store / outlet.

- The terms of reference for all major decisions to be taken.

- Gaining understanding and support of the people involved in the operation of the store, either directly (as employees) or indirectly (local communities and government).

If necessary, you make the documentation of the mission statement has been made, so that you and all your employees can continue remember the mission when doing any activity.

Each employee must provide services by placing himself as a consultant to all customer that comes into the store. The attitude of an employee is a reflection of the company's attitude towards its customers. If the employee is bad in terms of customer service, then the corporate image is also bad in the eyes of customers. So, it is important to communicate to the employees about the good service to customers.

In general, the basic attitude of good service to the customer are:

1. relax

This means :

- Use non-formal language, according to the character of the customer being served.

- Show a confident attitude

- Able to create a fun and friendly atmosphere

2. Prioritize services to customers than other activities.

3. Do not obtrude.

4. Required to provide information on:

- self-identity

- product advantage

- ongoing promotion

5. Always show an attitude ready to serve any time.

Things that are considered not show a service attitude is:

- Receive or play Telephone / Mobile in the store floor

- Indifference

- Joking and huddle with fellow employees

- Relying on the product display,door, display window, etc

- Stand idly Attitudes

When you open the store for the first time, maybe you have a few of the quantity and diversity of products. You do not have a lot of quantity and product variety was limited to best seller category. This closely related to your business financial.

But over time, your business is sure to grow. The manufacturers began eying your business and hope to become your supplier. Similarly, customers demand on your product is rapidly increase. Of course you will compensate it by increasing the quantity of products and increase the variety of products that you sell in your store. Now you need a warehouse to store your merchandise products. It is time you should build a warehouse and even expand your store area. If necessary, you should have your own store building, and no longer hiring.

The robustness of a building determines operational stores processes that you run; so purchasing building materials such as steel frame building should be an important consideration and maybe the first list to consider. For building materials, one recommendation is FLGB. FLGB material is very strong and durable so that you are not too much bothered with the building repairing cost at a later date.

When we went shopping for food, clothes or a car, we will be given many choices, and too much choice. Are we going to choose a brand familiar to us, or we take the challenge to try a new brand?

With so many choices faced by consumers, then they will be very easy to become overwhelmed, and they tend to give in to the decision making process by buying products that are already known rather than try something new! But even if we wanted to try a new product, customers do not even know where to start. Too many POP materials and communications issued by the maker of brands talk about the features of their products and completely forgot to talk to the benefits - in a product. Benefit-driven communication is the best way to talk to customers. Is the brand more efficiently? Providing time-saving or cost-effective?

At the store, merchandising and point-of-sale (POS) is a very important thing to make a connection with the customer to encourage impulse sales. To catch the eye of consumers, brand owners and retailers need to constantly create innovative Point Of Purchase (POP) in the store to attract attention. Without attracting attention and communication, many consumers often overlook new products or specials and consequently buy products that are familiar and already trusted.

Business retailers want to ensure that their brand is in stores and available to consumers. Here are the things to watch out for doing that:

Packaging: This is the most important brand POP. This is the part that will continue to work everywhere: on the shelf, in a store, in the kitchen, at home, anywhere. It's all about originality! A brand needs to have a unique character and personality and more importantly talk about the benefits.

POP: Using a unique visual elements and colors that describe a brand in order to attract customers. Creating effective POP on shelves, cell phones, coupons, or digital media are some tactics that can be used.

Check Out Displays: Using Check Out Displays in the store is an effective tactic to make the brand stand out. While consumers wait in line, strategy shelf "one brand" can create astonishing effects. And certainly will increase impulse buying customers.

Floor Graphics, Floor Stand, Floor or display: Usually placed in front of the store. It is an effective and creative way to direct consumers to a product! Reforming certain artistic products coupled with attractive graphic images will provide a significant effect on sales.

Effective POP can make consumers out of their routine, and this can affect the behavior of their shopping and their purchase decision. All retail businesses should be sure to do it right. However, so many cost spent for advertising, if consumers do not find them on the shelves, there will be no sale.

I am a good customer. You all certainly know me. I am a customer who never complained; no matter form of service I received.

When I go into a restaurant, then I will sit quietly while the waiters chatted and did not bother to inquire whether there was someone is coming to take my order. Sometimes a group of people who come after me served first, but I'm not complaining and whining. I'm just waiting.

And when I go into a store to buy something, I do not want to make others difficult. I am trying to understand others. If a servant is acting to be offended, because before taking a decision I had to see the various items on display, so I tried to be polite. I do not believe that rough should be met with rough.

Sometime ago I stopped at a gas station and had to wait until nearly five minutes. And when the waiter serves me, the gasoline filled squirt into my windshield, and then he wiped it with an oily cloth. Do I complain? No, I just stay quiet. I never forced, I never whine. And I never imagined that I would be a spectacle in public places. I think it is not appropriate, but I did not say anything, because I am a good customer. And do you want to know anymore who I am?

I AM A GOOD CUSTOMER THAT WILL NEVER SHOP BACK IN THOSE PLACES!

Shopping is fun for some people, because shopping is not only buying and selling activity, but also recreational activity in today's society. Unlike some years ago, now shopping activities not only as a routine activity to meet the necessary items, but often become entertainment shopping activities to eliminate the boredom of daily activities performed.

Customers have various motivations or reasons to shop, but to get the product, customers also view shopping as an enjoyable activity accompanied by one or more activities as expressed by Henry Assael marketing experts that shopping is an activity to enjoy the store environment, track and observe the store bargains, speak the clerk, as well as spending money.

Shopping activities Seems simple, but the truth is therea are complex interactions between various aspects of the environment where shopping is done. so that the activities of marketing strategies are designed to understand customer shopping behavior.

Customers behavior are commonly the same. They look for something they like, something their needs and they usually stick with it. They tend to change when something really compels them to do so, and it is not always about the price.

Retail businesses has a lot of competition; not only competition with similar size stores, but also a competition with online marketplaces and big box stores. If we do not managed our store very well, then our business can easily runs out.

Retail business has something important, and that is shelf space. Note that there are no retail store business can carry every item or even every style, shape or flavor of every item.

This means is also that these businesses can't satisfy all customers. And, if a customer cannot be satisfied, then that is an opportunity for another store - your store.

I believe that you have an experience when you gone to some store to find a certain product, but when you get there, you only found that the big empty space on the shelf where the item use to be. The store either don't carry it, quit carrying it or just are simply out of it? How is your feeling? The feeling that you either have to go somewhere else or settle for another item; an item that you either don't want or that does not fully meet your needs.

So, as a store owner, here is thing to do about our product availability:

1) Offer More Selection:
If your store can offer more selections or even more styles, then your store can attract and retain customers who want something more than just the regular product.

More selections means having more brands with higher quality and prices, more type of products, or more brands product with same quality and same prices.

2) Keep Your Shelves Stocked:
I hate going to a store, only to find out that they are out of product that is I needed. Well, what is your feeling is the same feeling with other customers. Not having the products on hand that customers want, does not instill a loyalty in that customer, and it is bad for business.

Keep our store shelves always stocked with products that customers can get at any time, can opens up an opportunity to earn a loyal customers, and making good image of our store.

Assume that customers are a very busy people. Thus, if they can go to your store and always get what they want, they are more willing to pay a little more for the product and the convenience.

3) Quality:
If your retail store can provide better quality, typically at higher prices, then your store has differentiation from other store. There are customers out there, even the most frugal ones, who will spend more money, make larger purchases, because they understand about the important of higher quality.

What you should do is just have to educate people. And, that means using your marketing strategy to not just let them know where to find your store or to promote your latest sale - but, use that marketing strategy to educate people on the overall cost savings they will realize from buying high quality products from your store.

Each employee must provide services by placing himself as a consultant to all customer that comes into the store. The attitude of an employee is a reflection of the company's attitude towards its customers. If the employee is bad in terms of customer service, then the corporate image is also bad in the eyes of customers. So, it is important to communicate to the employees about the good service to customers.

In general, the basic attitude of good service to the customer are:

1. relax

This means :

- Use nonformal language, according to the character of the customer being served.

- Show a confident attitude

- Able to create a fun and friendly atmosphere

2. Prioritize services to customers than other activities.

3. Do not obtrude.

4. Required to provide information on:

- self-identity

- product advantage

- ongoing promotion

5. Always show an attitude ready to serve any time.

Things that are considered not show a service attitude is:

- Receive or play Telephone / Mobile in the store floor

- Indifference

- Joking and huddle with fellow employees

- Relying on the product display,door, display window, etc

- Stand idly Attitudes

If you intend to manage a store, maybe you've thought in mind what items will be sold, who will become customers, how to design the store, where it is located, and others. That view is not wrong because that is roughly a success factor of a store that you need to plan. However, before you need to provide a fundamental view before overall planning, strategy, ideas and processes that later would you do in your store. For that we need to think strategically about something that will provide a solid foundation for your business sustainable. By thinking strategic, we tried to look at our environment (market, competition, etc.), then compare with resources we have. From here we will get a thorough picture of how we should act.

Is it true that even a store, need to think strategically? Yes, now thinking strategically does not belong to big companies only. There are two important things that makes the process of strategic thinking should do. First, think strategic is important due to high intensity of competition in the retail industry. See it like a mini supermarket retail format. The amount that is around us can be hundreds or even thousands. Second, think strategic assist you in determining your target market. Consumers are very different characteristics, which each have different needs and characteristics of their own behavior patterns. Without a strategic thinking process, you are likely to get stuck on the action that is based on seeing the issue partially.

Strategic thinking allows us to see ourselves and our environment with a "helicopter view". We can see the whole at once, whether we have the resources and environmental conditions. But you must be honest and objective in conducting the analysis. Thus, we can do good plan and ready with anticipation. Remember, if you want to travel and do not know what path you are going through, then any road will take you anywhere without direction, maybe even get lost. Then what components in strategic thinking? That is Mission, Vision, and corporate values.

The development of retail business is no longer just on improving the availability and quality of goods only. There is a recent trend that consumers will demand better service excellence and integrated with technology, particularly the internet. Nowadays almost all retail businesses have a classy official website where all the information about the merchandise they can be accessed easily by the customer. For some customers, the less useful it was for them when their time is used only for window shopping to a store or boutique that ultimately did not get the things we want because its stock is up.

Smart customers an increasing number of today's more like doing online browsing in advance to get the kind of things they want from the store or clothing boutique there. Of phenomena specific software applications become indispensable retail stores. For what retail software is needed if we are able to upload our merchandise by hand? Again the smart customer we discussed not only want to see what kind of stuff but they did a survey and market observation. They need information on the number of existing and possible stock acquired discount if they buy 4 items at the same time for example. Benefits else can we can use in addition to making the customer retail software easy to find stuff and get info about the availability?

The process of manually update the number of items will be spending half your employees shift in vain to make them sit down at the computer to update the stock of goods. Now there is retail software that will automatically create a list of your items automatically update whenever there is no purchase orders online or manual cash. In addition to saving time, this automatic update system will release information in 'real time' to consumers so that there will be no complaints from consumers who have access to your store website and see there is a "ready stock" for the things he wanted was after he came straight to the shop Your stuff is not there and it was only due to delays in updates the number of stock items.

Strategies involving the Internet can not avoid technology. The good news, along with the development of technology, all the things that smelled technically have experienced significant growth. That is, even a newbie can learn to use the technology without much difficulty.

Some of the technical aspects of building and operating online stores:

Selection of hosting and servers. This one is very often discussed topic, but also often misunderstood. Many beginners are seeking for cheap hosting because they are all the same. Not so. Cheap hosting only intended for personal websites that are not important whether it will have problems for many hours in a month.

Buying cheap hosting for your site is the same as opening your fancy shop with stalls lined paper. No one will respond to you seriously. If your site is slow, often down and troubled, visitors will go away. Each incident will exacerbate the image, reducing sales and bring complicated issues.

Quality hosting does not have to be expensive. Only by 10 to 20 dollars a month you can buy hosting for small and medium quality.

Content management software and shopping cart. The right choice will avoid endless frustration. The number of options available is often confusing. And depending on a software house for this important decision was not wise.

If you can not decide, try to use the content management application first. The process does not have to be difficult from the beginning. When I build an online store first of all, everything is just text and images. Booking through SMS and email. This method is fast and you can instantly accept orders. But for the long term, this process is not the most optimal and comfortable for customers.

Efficient online store consists of a shopping cart / virtual trolley that can be used by customers electronically. Acceptance of the order and confirmation of payment can be done easily and automatically without your intervention. Of course, customer support is required if there are additional questions from prospects before they buy.

Design an attractive site. Not only interesting, but usable. This means that a visitor should be able to easily use. This aspect greatly affects the number of visitors who stayed on your site and then buy. Templates and themes of good design is not overrun with dozens of boxes and images. A professional designer will know how to create a layout view that works fine, but as the owner of the store you who decides what should and should not need to be displayed.

If you want to save money, there's no harm in choosing an existing template. Maybe with a little modification. Design changes can be made at a later date after you get feedback directly or indirectly from the visitors and buyers. In fact, I do not know any of the online stores that do not change

There is one thing you should know. Market their products through Facebook seem easy. Sign up an account is also free. But here's the thing less noticed by the owner of the online store. They assume because others do it, that's the right way.

Facebook policy strictly prohibits registration other than individual or personal account. If you do, your account may be deleted at any time. Tagging pictures of random products and add people to your friends list without knowing them in person often ends with sanctions blocking. This can all be avoided if you plan a marketing strategy first.

Here are some long-term strategies that have been proven in the field:

Search engine. Competition can be fierce, but every product is different occasions to get a good ranking in the search results. Today, because of the large market share and penetration among Internet users, Google is the only search engine that should be given more attention when you target the organic search results.

How natural it takes time to get the grades you want. Alternatively, you can buy ads that will be displayed on the sponsor-top and right side of the search results-to reach a particular prospect.

Search engine strategy is one of the most popular. Why? Since most Internet users use it to find all kinds of information, including the products they want. The results showed this method ranks first in the list of favorite strategy of micro, small, medium and large.

Users also proven search engine will open up the wallet to purchase products or services. Although it takes time and effort, this strategy is most crowded visitors ogled for business owners that will be obtained is complimentary.

If you choose the path of pay, Google offers a system of pay per click advertising, or pay per click. Costs incurred could explode if not careful in execution. This strategy is recommended only for those who know what they are doing. Usually those who are experienced and know the value of a customer they can use this channel effectively. This method can also be used to conduct experiments on a product because you can drive traffic quickly.

Email marketing. If done correctly, email marketing is potential. Unlike the other strategies, email can explore and deepen customer relationships and open communication that can only be done gradually. A marketer must have realized the importance of this approach. A customer who has a special relationship with you will be a customer forever.

The website is useful as a medium, but visitors who come rarely go back unless they really want what you are offering. Even if they come back, there is no proactive communication is done through the site. There are no controls that convert a prospect into a customer.

Publication of the newsletter via email, for example, can help a prospect understand the superiority of your product. This process does not always have to involve aggressive marketing message, but also tips and information to help. This method, which I call content marketing, has proven to be more effective.

My Newsletter for example, Whisper Success, contain unique and exclusive that you can not find on this site. Customers receive tips, strategies and even tactics they can use to start and grow their online business. Many of the readers then decided to register the various classes that I offer as amazed with the quality of the free information I provide.

Their minds, "If only it were so free with quality, what I get when attending intensive classes?"

You can also adopt this strategy to differentiate your business from competitors in an instant ... as most businesses do not wear it. They are still using traditional marketing methods, which as you know, has been reduced effectiveness from day to day.

Social networking. As said above, Facebook offers a huge opportunity because there are tens of millions of people are actively using it. The problem is if you do not want to source your visitors lost in an instant, redeeming manner that complies with the rules and policies of Facebook. At least look for alternative strategies that you can use so that your online business is not threatened because it is dependent on a single source of visitors.

Facebook Page or Pages offers a specially designed as company profiles, communities, and organizations. The Facebook account is only allowed for individuals. With the rampant abuse, enforcement will be more frequent ... so beware.

Some beginners do not understand why Facebook did. The reason is simple. Facebook survival depends on the quality of services provided. When all that is seen by the user who logged just offer products, sooner or later everything will stay away from Facebook. Surely this is not something to be desired.

The second reason is Facebook offers advertising program. You can promote and enthusiasts looking for the Page / Page you through advertising. With this strategy, Facebook earn income to support their international operations are expensive. Moreover, as commercial entities, their goal is profit.

Internet is the most rapid and appropriate to seek information, learn from each other and manage the resources needed to start a project like this. But this does not mean that everything can be done casually. You need a plan to mature, as well as all types of businesses.

Some questions that need careful consideration are listed below one by one.

What will be sold? Is suitable media websites? Do a little research to find out whether a product can be sold online. Today, even for businesses that require immediate presence, customers expect there are web sites that can be visited for a variety of information. For example Disney World. Visitors helped with news, promotions, maps and other information. And this is certainly encouraging them to visit on weekends.

What do the others? One thing that is different from the virtual world, you can do research on competitors quietly and without wasting a lot of time and effort. Everything can be done at home. Competitive intelligence can be very useful to differentiate your store from other online businesses.

This process sometimes takes a relatively long time. Suppose you are planning to sell beauty products. Instant search on Google will reveal what is being done players in the same market niche. What do they offer? What kind of promotional packages that work? It can not be concluded with 100 percent accuracy rate, but if you monitor site activity for some time, will become self-evident.

Successful promotion will be repeated, especially if the promotion is done through media advertising. Other things that can be learned is the product selection, product positioning, pricing structure and even the questions and problems being faced by your prospects. If they have a forum where the community gathered and discussed, there are many things that can be learned from it.

All of these activities take time, but the benefits will far exceed the investment of time that you do. Of all the knowledge gained, you can differentiate your business from others online.

Who are your customers? Are they able to effectively reach online? Internet penetration is more often the case for a relatively young age group, but it does not mean the products are destined to be lonely mature buyers. Things you need to know is whether you can reach and sell to your customers with a good group? Is there a channel that is economical or even free? Of course this all depends on the price of the product and the amount of profit per customer. The larger the value, the higher the ability and varied things you can do to get a customer.

If your product is not limited to a particular location, marketing will be much easier. Businesses tied to a specific geographic location should be more careful in order to avoid wasting time doing promotional costs. For example, through advertising, there must be a way to reach a specific audience in order to achieve targeted audience.

Each segment of the market is also unique that marketing and communications must be made specifically for the consumer. Whether you can interact with them through social media such as Facebook?

What resources do you need? Running an online store requires extra attention. There are technologies that must be integrated. Business and marketing strategies should be planned. Daily operations and administration that must be implemented to keep things running smoothly and has the potential to grow.

The selection of the right technology for your website is crucial. For example, if you sell tangible products, not digital, how to integrate or interface with the inventory by the existing stock? Is the chosen software supports payment and shipping you choose? How to design a good site? Do you need professional help for it?

What do you do to serve the prospects questions? Customer service is one component that can not be ignored. Just because you hire permanent staff to handle this field does not mean that all the problems sorted out. Training and communication remains important because customer service is the online store image that you have, because they directly interact with prospects and customers.

How do I send the goods to the customer? There are several options. If your target customers locally, perform yourself via a courier delivery may be considered. Some of the online stores that I know of to do it. This way I do not recommend because it will increase the burden of operations that must be addressed.

Delivery services such as FedEx and offer an affordable solution. Some of the other services offer more oblique, but the two services mentioned above have tracking facilities sage is useful for both the customer and the store.

It must be recognized for certain items, the cost of this course will weigh some customers. But no need to be discouraged. Good product offering often will get a warm welcome and you will never guess a lot of customers who want to do anything, and pay whatever, to have a product they like.

What types of payment are acceptable? The answer depends. So far all I know online stores accept payment through Internet banking, cash or direct deposit. Some stores decided to accept other forms of payment types such as PayPal, the online payment service via email. PayPal applies internationally and can be associated with a credit card and your bank account. Currently, credit card processing is still not a common choice for many problems.

In recent years, a trend that most stuck out in the country of Indonesia relating to the commercialization of the Internet is the proliferation of online stores. Apparently the e-commerce is on the rise. No matter whether you're a student / i, a housewife, solo entrepreneur, or company that is looking to alternative sources of income ... online stores offer lucrative opportunities of e-commerce that is unmatched today.

If you are affiliated with over 35 million population of Indonesia is in Facebook (2010 data), it is no doubt that this trend can not go unnoticed. The number of online stores on the social networking site meets the wall / wall every day. Some of my colleagues was upset by the sudden change occurred. What is a pure interaction between friends into a never-ending campaign event.

Well, for those who are interested in starting or expanding into the virtual world, of course there is a long list of questions in mind. How is the right way to get started? Are there any online store to market effect of the business? What do the competitors? How much does it cost? Exactly how to process a customer makes a purchase? What are the payment methods that can be used? Will security issues become a scourge?

It was just a handful of questions that I receive every week. I wrote this guide to answer all of the questions above, plus a few personal tips from my experience running an online shop. Enjoy.

Basically, everyone just wanted the best, so it is with the customers. They want quality products and the best service from you. Make visitors "addicted", you should have thought before you build a store. So when a visitor tries to enter your store, they already feel the advantages of your store. The quality of service, price matching, and a good product. Guaranteed they will recommend your store to others. Conversely, if the visitors are not comfortable, do not expect them back. Moreover, to give recommendations.

For some people, your store are considered very useful. But it can not be denied, there must also says that your store is unattractive, even so boring. It should be understood, because you can not please everyone. As a seller, we must continue to look for a formula "how to get a loyal customer?" If this question is answered, your store will definitely visited by many.

Evaluate your store again. Plan any profit you want to get from each product in your store. Estimate also, what is the benefit for our customers if they buy at the store?No need grandiose idea to make our store visited by so many people! Just show your ideas gradually. Do not forget to create an attractive launching. It serves as a decoy.

One more thing that almost forgot! Learn from your competitors is also important. You can find out why your competitor's store was selling. Then, attach the minimum standard for your store. Whatever possessed your competitors, that's the simplest thing that is in your store. However, you should still think if your competitor is far above you. That is, that you keep improving and improving quality.

Last, treat your loyal customers and be prepared for high customer visit!

Before you get a customer, you should be able to grab their attention. After receiving attention, you just can give them better prospects.

So that you can attract the attention of potential customers, you need to know the following three things interesting.

1) The human brain can not pay attention to all things

For example, when first meeting someone, maybe in a couple of hours later you've forgotten the name of the person whom you want to meet earlier. But you remember certain things, such as hair, or origin, or other particular matter.

Meaning what? To attract someone's attention you have to select the specific information to be submitted. Needless to say all these things, let alone irrelevant. Because attention is finite.

2) Many other things can hinder people's attention

The longer, the more is not easy to get people's attention. Why? For those who are getting more and more busy. There are lots of things that are the focus of his life.

Other obstacles may come from the abundance of information (information overload) and level of competition are more stringent.

3) There's not much time to draw attention

A seller on the internet sometimes only takes a few seconds to get the attention of customers, before the visitor decides to continue or click the X in the browser. Because it is well utilized. Choose the information that is really relevant and interesting.

So how to attract customers? This the tips

1. Treat personally. Everyone likes to be favored. Everyone needs recognition. For that reason, it is important to treat them personally. Not as a crowd of people, but as individuals.

2. Use emotion. Ever heard of an orator or a great speaker who inspires so many people? Yes, they do that by making use of emotion.

Harnessing emotions is a great way to embrace the customer as well as enlarge the "magnet" of your business.

3. Use story telling / case studies. Remember how patient testimony from advertising a medical clinic that had become the butt of viral some time ago?

You can try it too. Of course with more positive results expected.