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In recent years, a trend that most stuck out in the country of Indonesia relating to the commercialization of the Internet is the proliferation of online stores. Apparently the e-commerce is on the rise. No matter whether you're a student / i, a housewife, solo entrepreneur, or company that is looking to alternative sources of income ... online stores offer lucrative opportunities of e-commerce that is unmatched today.

If you are affiliated with over 35 million population of Indonesia is in Facebook (2010 data), it is no doubt that this trend can not go unnoticed. The number of online stores on the social networking site meets the wall / wall every day. Some of my colleagues was upset by the sudden change occurred. What is a pure interaction between friends into a never-ending campaign event.

Well, for those who are interested in starting or expanding into the virtual world, of course there is a long list of questions in mind. How is the right way to get started? Are there any online store to market effect of the business? What do the competitors? How much does it cost? Exactly how to process a customer makes a purchase? What are the payment methods that can be used? Will security issues become a scourge?

It was just a handful of questions that I receive every week. I wrote this guide to answer all of the questions above, plus a few personal tips from my experience running an online shop. Enjoy.

Basically, everyone just wanted the best, so it is with the customers. They want quality products and the best service from you. Make visitors "addicted", you should have thought before you build a store. So when a visitor tries to enter your store, they already feel the advantages of your store. The quality of service, price matching, and a good product. Guaranteed they will recommend your store to others. Conversely, if the visitors are not comfortable, do not expect them back. Moreover, to give recommendations.

For some people, your store are considered very useful. But it can not be denied, there must also says that your store is unattractive, even so boring. It should be understood, because you can not please everyone. As a seller, we must continue to look for a formula "how to get a loyal customer?" If this question is answered, your store will definitely visited by many.

Evaluate your store again. Plan any profit you want to get from each product in your store. Estimate also, what is the benefit for our customers if they buy at the store?No need grandiose idea to make our store visited by so many people! Just show your ideas gradually. Do not forget to create an attractive launching. It serves as a decoy.

One more thing that almost forgot! Learn from your competitors is also important. You can find out why your competitor's store was selling. Then, attach the minimum standard for your store. Whatever possessed your competitors, that's the simplest thing that is in your store. However, you should still think if your competitor is far above you. That is, that you keep improving and improving quality.

Last, treat your loyal customers and be prepared for high customer visit!

Being dropshipper - first glance - is easy. However, for beginners who want to try a dropshipper there are a few tips.

1. Choose products that indeed we are interested. We do need to quickly take chances, but not all of the opportunities we need to take. It would be more fun if we sell our goods are indeed interested and we know its benefits.

2. Make sure that the reputation of the supplier. The principle of honesty must remain the bedrock of a businessman. Do not be, it turns out we work with suppliers who are not honest or deliver a product that is not feasible.

3. Understand the best product to be marketed. It is important to anticipate if there is a problem with the buyer related products we buy. Not infrequently, the prospective buyers ask about details of the product before purchasing, so we can explain it better if we understand the product.

4. It would be better if we also had a sample of the products we market. That way, we can estimate the problem that may arise. In addition, product samples can use for offline promotion.

Dropshipping can be an alternative for those who want to self-employed but still do not have the capital, skill, or courage to take many risks. At least, the kind of small business dropship, we can build a "mental trade", trained to deal with consumer attitudes, learn explore marketing ideas in real time, and slowly building a vision as an entrepreneur that has a picture if it will be to switch from employee. to entrepreneurs.

Dropshipping is selling a product that allows dropshipper (resellers) to sell products to customers just showing photos from supplier / store (without having to stock items) and sell to customers at a price determined by the dropshipper.

Once customers transfer money to the dropshipper account , Dropshipper pays to suppliers in accordance with the dropshipper purchase price (plus shipping cost to customer) as well as providing customer data (name, address, Phone number) to the supplier. Items ordered will be sent by the supplier to the customer / buyer. However, interestingly, the sender's name is still listed the name of the dropshipper. So, basically there are three components involved here, namely: dropshipper, suppliers, and buyers.

Dropshipping can be done by offering offline. However, in general, offers made online, by installing a supplier's product catalog. If we have an online store, we only need to put a picture of the product from the supplier to our online store. If we do not have a shop-online, we can still take advantage of online selling sites.

In general, there are 2 kinds of cooperation model between the dropshipper with the store / supplier.

First, the supplier gives the price to the dropshipper, then dropshipper can sell goods to consumers at a price set for himself, incorporating the advantages dropshipper.

Second, the price from the beginning has been set by the supplier, including wholesale dropshipper for fee for each item sold.

In addition to the fee benefit from a given supplier, there are many other things that a dropshipper benefits, including:

Now is not uncommon anymore that sell products online through a website known for its online store. This has been done by offline businesses that want to market products globally to reach a wider market. Many offline businesses that sell products through online stores and a great success and can pay for their lives with their online stores.

Of course to have a profitable online store, a business must have products

for sale. So what if we do not have a product to sell? Can we have an online store? Yes, through dropship program.

Drop shipping business online store is the shop owners do not need to have a product to sell, do not even have to bother anyway to take care of shipping the product to the buyer. Drop shipping store owner simply needs to join the flagship store with their products, and if approved, the products can be displayed in the main shop at the online store owned by members. If there is a buyer, the online store will receive a commission from the main store for the transaction has occurred.

Before you get a customer, you should be able to grab their attention. After receiving attention, you just can give them better prospects.

So that you can attract the attention of potential customers, you need to know the following three things interesting.

1) The human brain can not pay attention to all things

For example, when first meeting someone, maybe in a couple of hours later you've forgotten the name of the person whom you want to meet earlier. But you remember certain things, such as hair, or origin, or other particular matter.

Meaning what? To attract someone's attention you have to select the specific information to be submitted. Needless to say all these things, let alone irrelevant. Because attention is finite.

2) Many other things can hinder people's attention

The longer, the more is not easy to get people's attention. Why? For those who are getting more and more busy. There are lots of things that are the focus of his life.

Other obstacles may come from the abundance of information (information overload) and level of competition are more stringent.

3) There's not much time to draw attention

A seller on the internet sometimes only takes a few seconds to get the attention of customers, before the visitor decides to continue or click the X in the browser. Because it is well utilized. Choose the information that is really relevant and interesting.

So how to attract customers? This the tips

1. Treat personally. Everyone likes to be favored. Everyone needs recognition. For that reason, it is important to treat them personally. Not as a crowd of people, but as individuals.

2. Use emotion. Ever heard of an orator or a great speaker who inspires so many people? Yes, they do that by making use of emotion.

Harnessing emotions is a great way to embrace the customer as well as enlarge the "magnet" of your business.

3. Use story telling / case studies. Remember how patient testimony from advertising a medical clinic that had become the butt of viral some time ago?

You can try it too. Of course with more positive results expected.

Prices are within easy reach and presence is no longer a force in the competition in the retail industry. Because now, almost everything can be purchased online with a relatively inexpensive and can be directly received by the customer the next day. This condition makes the retailers have to compete with a new weapon, the exceptional service and satisfying shopping experience that gives a distinct impression. Net-A-Porter for example, luring customers with a series of shopping events with augmented reality technology that enables visitors to scan the picture of the product to buy.

Another with Tesco experimented with shopping walls in Korea that allows consumers to shop by scanning the images on subway walls. Innovation is also similar even by London Design Museum. However, despite such innovations can attract customers to come into the store, there are other things you need to consider, that is customer service. Customer service does not seglamor innovations, but it is what will keep your customers coming back. You do not need to choose which of the two is more important, because they must be united and become an integral part of your strategy.

Talk retail experience today means talking about digital technology. How to utilize this technology to provide a different experience for the customer. While talking about customer service, which means we have to talk about customer behavior. Customer behavior in communicating a crucial element in customer service.

Social media and mobile devices are two things that almost inseparable and have become part of the customer communication process these last few days. Through these two customers can share any experiences, both positive and negative to a wider audience. When they were impressed or disappointed with what's in your store, they almost instantly share them with an audience in cyberspace. Amazingly, it turned out to be a distinctive opportunity for retailers who are ready. Whatever is shared customers through social media, even though a negative experience can still be a great opportunity for customers to reach out to customers and encourage purchases.

In a survey conducted recently, it was revealed that 20 percent of his customers mention a company in social media when they are still in the store. This fact could be an opportunity for retailers to create a shopping experience. For example, what the social media team of Marks & Spencer (M & S). When a customer was in the store M & S, she tweeted about how long queue there. Tim social media M & S store manager immediately called the outlet to deploy more staff to hold can be reduced. They also inform the customer openly via Twitter and was greeted with a sense of excitement. With this move M & S turn things from customers who are not satisfied because of the long queues and very likely will leave without buying anything, a customer happy and more likely to buy. The same was done by Tesco. Speed ​​in response is key in doing this. The response is almost instantaneous creates a big difference for customers.

To do so, it takes a team of customer service who understand the situation and act quickly to help customers, and respond directly through social media. Companies like M & S and Tesco fully understand and fulfill these requirements without compromise. As a result, they provide a better shopping experience and make customers come back every day. It even this sooner or later to be followed by other retailers, or you will lose customers. The question is whether you are fast enough to do this?

Most retailers think that the best way to retain customers is through "engagement" - as much as possible to interact with customers and build relationships with them. Apparently the fact that it is not always true.

In a study of 7000 customers, found that companies are often wrong in determining the best way to connect with customers. Errors are usually caused by the myths believed by the retailer. Before going any further, first consider the following three customers expectation:

1: Customers want to have a relationship with your brand

The fact is not. Only 23 percent of customers of this study which says it wants to have a relationship with the brand. In view of the general customer, the relationship is only built with friends, family, and colleagues. That's why when asked at 77 percent the reason they do not feel the need to establish a relationship with the brand, you'll get answers like "It's just a brand, not a member of my family." When dealing with the brand online, it actually desired by customers is discount.

With this reality, how you have to take a stand? First, understand where customers are included in the 23 percent and which is 77 percent. Anyone who wants a relationship and who is not. From there you can begin to define expectations and appropriate way of marketing. Stop flooding the customers who do not want to be associated with your brand with all kinds of emails and loyalty programs are complicated.

2: Interaction of building relationships

No, the interaction does not build relationships. Shared values ​​who build relationships with customers. Shared value is the belief held by both brands and customers on a large goal or philosophy embraced by brands. For example, Pedigree Dog Food. Shared value them is the belief that every dog ​​is entitled to have a house full of love. While Southwest Airlines shared value is the democratization of air transport.

Of all the customers in this study that states have a relationship with the brand, 64 percent said that the shared value is the reason they build a relationship with the brand. And only 13 percent said the frequency of interaction as the reason.

Many brands have big goals that are part of their mission. Start of commitment to the environment such as those held by Patagonia, to the purpose of realizing the dream with Harley Davidson motorcycle riding experience. The objectives of this feels authentic to customers. In addition it also provides a reliable basis for shared values ​​and the relationship between brands and customers. So, to build relationships with customers start by communicating the brand philosophy or a big goal.

3: The more interaction, the better

This is wrong. There is no correlation between customer interactions with their loyalty to a brand - in the form of the desire to buy, buy again, and recommend it. However, most of the retailers to behave as if there is a linear relationship between the number of interactions with the purchase amount. This makes retailers such as Neiman-Marcus, Land's End, and Toys R Us sent more than 300 emails a year as reported by the Wall Street Journal.

In fact, a linear relationship can be destroyed more quickly than a lot of retailers think. With the rapid interactions that were previously thought to help turn into a big wave that destroys. Without realizing it, many retailers simply bombarding customers with information and make them feel shopping categories. This reduces customer engagement with the brand, rather than strengthen it.

So, rather than constantly asking for the attention of customers, it is better to treat with good attention you've been getting. When you intend to campaign, always ask yourself, whether the campaign will reduce the customer's information overload? If the answer is no, then look the other way. When interacting with customers, the more often it is not getting better.

Any retail business will usually notice this three things to ensure the survival of the business. They believe that these three things if not supervised and well managed will bring business to bankruptcy. These three things are:

1. Relationships with customers

Retail business is closely related to the customer, because their earning is so dependent on the customers spending. Retailers has now been realized that the retail business is not just selling the product, but the customer service is just as important. Even now customer service is a top priority in maintaining the sustainability of a business. So, retailers will always maximize their efforts in maintaining relationships with customers.

2. Employee Productivity

Retailers are now realize that their employees not only serve as a shopkeeper. Their presence is far more important than just keeping the shop or protect against loss of goods. Retail store employees are ambassadors of the company, which is good or bad a company will showed by employees behavior in serving the customers. For that purpose, retailers will design some training program to its employees so that they are more productive, and more polite to behave when communicating with customers.

3. The ability to meet targets and ensure operational excellence

Every business will certainly have a target, as well as retail businesses. Business target not only relies on company's earning but also focuses on how to increase the store brand awareness. Increasing brand awareness could be done with creating a perfect system of store operations. The operating system started from the provision of goods, hiring employees, training program, and culminate in transactions with its customers.

Shopping for products such as gold is worth the investment spending that are not classified as waste. Shopping gold is now preferred by many people, both young people and adults. Their goal not only for investment, but also to improve their own personal brand on the environment. Why do people choose gold? Because gold is an investment instrument which value is likely to be stable from year to years and considered not affected by inflation.

People are like compliment and social recognition. Recognition of this fact is how well her name or personal brand is recognized by the public. Personal brand for entrepreneurs, or professionals is very important, because their identity is crucial in the life. For example, if a doctor has a good reputation then they will certainly have a lot of customers. More customers then more money to earn.

So what to do with gold? Actually, for a professional, gold does not significantly affect the increase in their personal brand. For this professional, gold may only be used as an investment tool only. But this view is very different for a socialite. For them, gold is a very important factor in their self image. Gold not only serves as a means of investment, but also serves as a means to show his true identity. Nothing prohibits it. The view of the gold is fine if it is different, it's just that one thing is certain that gold, just like service, is an investment tool that can enhance personal brand.