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Almost all online store owners starts business as a retailer. They take products from suppliers for resale in his/her online store. Although doing business this way is profitable, it does not mean online sellers should be satisfied with this reselling system. As the owner of an online shop, prepare long-term target for your online store as a supplier for other online shop is a good idea.

Venturing into online business as a retailer is a reasonable thing to do. However, developing an online store so that you can be a supplier to another online store is a business decision that needs to be taken. There are some "signs" that you can make a benchmark to assess your readiness to be a supplier to other online stores. If the online store has shown the following characteristics, then you would expand your business network as a supplier.

• a significant profit. The purpose why people want to buy in bulk is because he/she could get a rebate from the supplier. In fact, there are wholesale buyers who want a discount of 50 % of the selling price. If you want to be a supplier, you must be prepared to face this kind of reseller. Being a supplier means you have to sell the product slightly cheaper than the market price or the price that you would tag normally. You may get small profit from sales per unit, but you get consumers in large numbers in a single transaction with the retailer.

When the percentage of profit that you can get is great, It is the sign that your online store has reached a stable financial condition. In other words, selling at wholesale prices will not be a big problem for you.

• Difficulty in managing consumer demand. Another "Signs" which online store ready to become a supplier is when you face adversity of set order. Numbers in high demand indicates that the products are liked by consumers in large numbers. Being a supplier means that you do business with resellers. Doing this way can be described as "open branch". If the stock item in your online store is empty, you can refer a reseller that takes the product from you. By doing so, customers will not be disappointed and still get the products they want.

• Trying to do business with one reseller, then "success". Being a supplier does not mean you should do business with a lot of resellers at the same time. When the idea to develop an online store appears as a supplier, you'll want to experiment to do business with one reseller first. If this business relationship is succesfull, meaning that your online store is ready to become a supplier. Success doing business with reseller can be measured by the number of request/demand. If in a short time the reseller is able to sell a number of products taken from your online store, it means you are doing business with a reseller that has a good market share. The higher the consumer demand for the reseller, the more often it will ask products from your online store .

When you has been successful with one reseller, the you can develop by adding the number of resellers. It is not impossible that one day you might be a major supplier for many resellers, without the need to sell at a retail price to the customers anymore.

Seems that the most successful businesses today is to have a web site, for web businesses can pass geographic area. On the web, where its market share is global, then local businesses can experience a slump and suffered heavy losses.

An example is the retail business. These businesses provide the products that are sold retail to meet the needs of consumers. By using the website to sell products and to introduce his store brand, an online retail store can get target market globally. Online Retail is commonly referred to as e-commerce.

E-Commerce provides several advantages not shared by conventional stores. These benefits are in addition to obtaining a broad market, e-commerce can reduce spending because of shop space rental costs. Besides e-commerce enables consumers to buy their products, because they do not have to move from house to buy an item he needs.

In fact, if the site owner does not want to deal with inventory and stock the product, affiliate system can be used to generate income. Affiliate system allows site owners to sign up for the program with the results of other companies. An affiliate program allows site owners to offer products or services of other companies and get a commission from the sales generated from the site owner's site.

In short, if you run a business that operates locally and also maintains a web site, then you will gain a double advantage, that is expanding its market to global markets without leaving loyal customers for your conventional stores.

E-Commerce Indonesia ready to enter 2013 with renewed vigor. It was marked with the launch of cooperation between Doku, Indonesia online payment solutions provider, with PayPal, the global online payment motors. Doku integrate PayPal as a payment option for the premium merchant payment system that can be implemented across the State. Through business partnerships, E-Commerce Indonesia will be greatly helped by the support of global payment methods reliable, safe and convenient for international transactions.

In 2012, 15% of online transactions originating from Indonesia is foreign. This numbers jumped significantly since the beginning of the year, the percentage of international transactions only by 6%. This increase indicates a growing interest and need for foreign consumers online for products and services online in Indonesia.

Faraz Ahmed, PayPal's General Manager for South East Asia and India welcomed this cooperation. By sharing technological superiority, PayPal hopes Doku can increase the value of their international sales with minimal risk through cross-border e-commerce. Currently, PayPal is a popular payment method virtual and best to transact online. The rise of e-Commerce, online stores business owners require to have a PayPal account as one tool to improve customer service.

Strategies involving the Internet can not avoid technology. The good news, along with the development of technology, all the things that smelled technically have experienced significant growth. That is, even a newbie can learn to use the technology without much difficulty.

Some of the technical aspects of building and operating online stores:

Selection of hosting and servers. This one is very often discussed topic, but also often misunderstood. Many beginners are seeking for cheap hosting because they are all the same. Not so. Cheap hosting only intended for personal websites that are not important whether it will have problems for many hours in a month.

Buying cheap hosting for your site is the same as opening your fancy shop with stalls lined paper. No one will respond to you seriously. If your site is slow, often down and troubled, visitors will go away. Each incident will exacerbate the image, reducing sales and bring complicated issues.

Quality hosting does not have to be expensive. Only by 10 to 20 dollars a month you can buy hosting for small and medium quality.

Content management software and shopping cart. The right choice will avoid endless frustration. The number of options available is often confusing. And depending on a software house for this important decision was not wise.

If you can not decide, try to use the content management application first. The process does not have to be difficult from the beginning. When I build an online store first of all, everything is just text and images. Booking through SMS and email. This method is fast and you can instantly accept orders. But for the long term, this process is not the most optimal and comfortable for customers.

Efficient online store consists of a shopping cart / virtual trolley that can be used by customers electronically. Acceptance of the order and confirmation of payment can be done easily and automatically without your intervention. Of course, customer support is required if there are additional questions from prospects before they buy.

Design an attractive site. Not only interesting, but usable. This means that a visitor should be able to easily use. This aspect greatly affects the number of visitors who stayed on your site and then buy. Templates and themes of good design is not overrun with dozens of boxes and images. A professional designer will know how to create a layout view that works fine, but as the owner of the store you who decides what should and should not need to be displayed.

If you want to save money, there's no harm in choosing an existing template. Maybe with a little modification. Design changes can be made at a later date after you get feedback directly or indirectly from the visitors and buyers. In fact, I do not know any of the online stores that do not change

There is one thing you should know. Market their products through Facebook seem easy. Sign up an account is also free. But here's the thing less noticed by the owner of the online store. They assume because others do it, that's the right way.

Facebook policy strictly prohibits registration other than individual or personal account. If you do, your account may be deleted at any time. Tagging pictures of random products and add people to your friends list without knowing them in person often ends with sanctions blocking. This can all be avoided if you plan a marketing strategy first.

Here are some long-term strategies that have been proven in the field:

Search engine. Competition can be fierce, but every product is different occasions to get a good ranking in the search results. Today, because of the large market share and penetration among Internet users, Google is the only search engine that should be given more attention when you target the organic search results.

How natural it takes time to get the grades you want. Alternatively, you can buy ads that will be displayed on the sponsor-top and right side of the search results-to reach a particular prospect.

Search engine strategy is one of the most popular. Why? Since most Internet users use it to find all kinds of information, including the products they want. The results showed this method ranks first in the list of favorite strategy of micro, small, medium and large.

Users also proven search engine will open up the wallet to purchase products or services. Although it takes time and effort, this strategy is most crowded visitors ogled for business owners that will be obtained is complimentary.

If you choose the path of pay, Google offers a system of pay per click advertising, or pay per click. Costs incurred could explode if not careful in execution. This strategy is recommended only for those who know what they are doing. Usually those who are experienced and know the value of a customer they can use this channel effectively. This method can also be used to conduct experiments on a product because you can drive traffic quickly.

Email marketing. If done correctly, email marketing is potential. Unlike the other strategies, email can explore and deepen customer relationships and open communication that can only be done gradually. A marketer must have realized the importance of this approach. A customer who has a special relationship with you will be a customer forever.

The website is useful as a medium, but visitors who come rarely go back unless they really want what you are offering. Even if they come back, there is no proactive communication is done through the site. There are no controls that convert a prospect into a customer.

Publication of the newsletter via email, for example, can help a prospect understand the superiority of your product. This process does not always have to involve aggressive marketing message, but also tips and information to help. This method, which I call content marketing, has proven to be more effective.

My Newsletter for example, Whisper Success, contain unique and exclusive that you can not find on this site. Customers receive tips, strategies and even tactics they can use to start and grow their online business. Many of the readers then decided to register the various classes that I offer as amazed with the quality of the free information I provide.

Their minds, "If only it were so free with quality, what I get when attending intensive classes?"

You can also adopt this strategy to differentiate your business from competitors in an instant ... as most businesses do not wear it. They are still using traditional marketing methods, which as you know, has been reduced effectiveness from day to day.

Social networking. As said above, Facebook offers a huge opportunity because there are tens of millions of people are actively using it. The problem is if you do not want to source your visitors lost in an instant, redeeming manner that complies with the rules and policies of Facebook. At least look for alternative strategies that you can use so that your online business is not threatened because it is dependent on a single source of visitors.

Facebook Page or Pages offers a specially designed as company profiles, communities, and organizations. The Facebook account is only allowed for individuals. With the rampant abuse, enforcement will be more frequent ... so beware.

Some beginners do not understand why Facebook did. The reason is simple. Facebook survival depends on the quality of services provided. When all that is seen by the user who logged just offer products, sooner or later everything will stay away from Facebook. Surely this is not something to be desired.

The second reason is Facebook offers advertising program. You can promote and enthusiasts looking for the Page / Page you through advertising. With this strategy, Facebook earn income to support their international operations are expensive. Moreover, as commercial entities, their goal is profit.

Internet is the most rapid and appropriate to seek information, learn from each other and manage the resources needed to start a project like this. But this does not mean that everything can be done casually. You need a plan to mature, as well as all types of businesses.

Some questions that need careful consideration are listed below one by one.

What will be sold? Is suitable media websites? Do a little research to find out whether a product can be sold online. Today, even for businesses that require immediate presence, customers expect there are web sites that can be visited for a variety of information. For example Disney World. Visitors helped with news, promotions, maps and other information. And this is certainly encouraging them to visit on weekends.

What do the others? One thing that is different from the virtual world, you can do research on competitors quietly and without wasting a lot of time and effort. Everything can be done at home. Competitive intelligence can be very useful to differentiate your store from other online businesses.

This process sometimes takes a relatively long time. Suppose you are planning to sell beauty products. Instant search on Google will reveal what is being done players in the same market niche. What do they offer? What kind of promotional packages that work? It can not be concluded with 100 percent accuracy rate, but if you monitor site activity for some time, will become self-evident.

Successful promotion will be repeated, especially if the promotion is done through media advertising. Other things that can be learned is the product selection, product positioning, pricing structure and even the questions and problems being faced by your prospects. If they have a forum where the community gathered and discussed, there are many things that can be learned from it.

All of these activities take time, but the benefits will far exceed the investment of time that you do. Of all the knowledge gained, you can differentiate your business from others online.

Who are your customers? Are they able to effectively reach online? Internet penetration is more often the case for a relatively young age group, but it does not mean the products are destined to be lonely mature buyers. Things you need to know is whether you can reach and sell to your customers with a good group? Is there a channel that is economical or even free? Of course this all depends on the price of the product and the amount of profit per customer. The larger the value, the higher the ability and varied things you can do to get a customer.

If your product is not limited to a particular location, marketing will be much easier. Businesses tied to a specific geographic location should be more careful in order to avoid wasting time doing promotional costs. For example, through advertising, there must be a way to reach a specific audience in order to achieve targeted audience.

Each segment of the market is also unique that marketing and communications must be made specifically for the consumer. Whether you can interact with them through social media such as Facebook?

What resources do you need? Running an online store requires extra attention. There are technologies that must be integrated. Business and marketing strategies should be planned. Daily operations and administration that must be implemented to keep things running smoothly and has the potential to grow.

The selection of the right technology for your website is crucial. For example, if you sell tangible products, not digital, how to integrate or interface with the inventory by the existing stock? Is the chosen software supports payment and shipping you choose? How to design a good site? Do you need professional help for it?

What do you do to serve the prospects questions? Customer service is one component that can not be ignored. Just because you hire permanent staff to handle this field does not mean that all the problems sorted out. Training and communication remains important because customer service is the online store image that you have, because they directly interact with prospects and customers.

How do I send the goods to the customer? There are several options. If your target customers locally, perform yourself via a courier delivery may be considered. Some of the online stores that I know of to do it. This way I do not recommend because it will increase the burden of operations that must be addressed.

Delivery services such as FedEx and offer an affordable solution. Some of the other services offer more oblique, but the two services mentioned above have tracking facilities sage is useful for both the customer and the store.

It must be recognized for certain items, the cost of this course will weigh some customers. But no need to be discouraged. Good product offering often will get a warm welcome and you will never guess a lot of customers who want to do anything, and pay whatever, to have a product they like.

What types of payment are acceptable? The answer depends. So far all I know online stores accept payment through Internet banking, cash or direct deposit. Some stores decided to accept other forms of payment types such as PayPal, the online payment service via email. PayPal applies internationally and can be associated with a credit card and your bank account. Currently, credit card processing is still not a common choice for many problems.

Opening an online store is not just hire a team of web developers, negotiated the amount paid, discuss the features and then let them do their job. The process requires great attention to each step.

For these reasons, you should at least understand how it works in outline. Some of the areas that must be considered is divided into 3 major categories:

Why not? The most amazing thing about the Internet is growing very rapidly. Although there are still many people who are hesitant to shop online, they decided to try and like the convenience of accelerating. This is evidenced by the growing number of online stores that look good on social networking sites and search engines.

For the entrepreneur who decided to focus on cyberspace, cyberspace provides unparalleled opportunities. No matter how small your operation online store, the Internet can be just as exciting as the big stores because of the existence of these types of stores are fully virtualized. Often customers prefer smaller stores because of the perceived closeness with their owners. One thing that is not found from large online store.

And for those who already have a business entity and want to expand online shop, they can reach more customers ... within the scope of national, even international. Who hesitate to buy can browse online product catalog-a trend that is on the rise because it is practical and time-saving, and then decided to visit the store in the real world to buy. Actually, this step is not an option anymore. Because if not, your competitors are considering and do it.

In recent years, a trend that most stuck out in the country of Indonesia relating to the commercialization of the Internet is the proliferation of online stores. Apparently the e-commerce is on the rise. No matter whether you're a student / i, a housewife, solo entrepreneur, or company that is looking to alternative sources of income ... online stores offer lucrative opportunities of e-commerce that is unmatched today.

If you are affiliated with over 35 million population of Indonesia is in Facebook (2010 data), it is no doubt that this trend can not go unnoticed. The number of online stores on the social networking site meets the wall / wall every day. Some of my colleagues was upset by the sudden change occurred. What is a pure interaction between friends into a never-ending campaign event.

Well, for those who are interested in starting or expanding into the virtual world, of course there is a long list of questions in mind. How is the right way to get started? Are there any online store to market effect of the business? What do the competitors? How much does it cost? Exactly how to process a customer makes a purchase? What are the payment methods that can be used? Will security issues become a scourge?

It was just a handful of questions that I receive every week. I wrote this guide to answer all of the questions above, plus a few personal tips from my experience running an online shop. Enjoy.