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Almost all online store owners starts business as a retailer. They take products from suppliers for resale in his/her online store. Although doing business this way is profitable, it does not mean online sellers should be satisfied with this reselling system. As the owner of an online shop, prepare long-term target for your online store as a supplier for other online shop is a good idea.

Venturing into online business as a retailer is a reasonable thing to do. However, developing an online store so that you can be a supplier to another online store is a business decision that needs to be taken. There are some "signs" that you can make a benchmark to assess your readiness to be a supplier to other online stores. If the online store has shown the following characteristics, then you would expand your business network as a supplier.

• a significant profit. The purpose why people want to buy in bulk is because he/she could get a rebate from the supplier. In fact, there are wholesale buyers who want a discount of 50 % of the selling price. If you want to be a supplier, you must be prepared to face this kind of reseller. Being a supplier means you have to sell the product slightly cheaper than the market price or the price that you would tag normally. You may get small profit from sales per unit, but you get consumers in large numbers in a single transaction with the retailer.

When the percentage of profit that you can get is great, It is the sign that your online store has reached a stable financial condition. In other words, selling at wholesale prices will not be a big problem for you.

• Difficulty in managing consumer demand. Another "Signs" which online store ready to become a supplier is when you face adversity of set order. Numbers in high demand indicates that the products are liked by consumers in large numbers. Being a supplier means that you do business with resellers. Doing this way can be described as "open branch". If the stock item in your online store is empty, you can refer a reseller that takes the product from you. By doing so, customers will not be disappointed and still get the products they want.

• Trying to do business with one reseller, then "success". Being a supplier does not mean you should do business with a lot of resellers at the same time. When the idea to develop an online store appears as a supplier, you'll want to experiment to do business with one reseller first. If this business relationship is succesfull, meaning that your online store is ready to become a supplier. Success doing business with reseller can be measured by the number of request/demand. If in a short time the reseller is able to sell a number of products taken from your online store, it means you are doing business with a reseller that has a good market share. The higher the consumer demand for the reseller, the more often it will ask products from your online store .

When you has been successful with one reseller, the you can develop by adding the number of resellers. It is not impossible that one day you might be a major supplier for many resellers, without the need to sell at a retail price to the customers anymore.

Times have changed and really kept changing. Nobody, or even companies, can stop the change. Like flowing water, it will continue pumping indefinitely. Clear direction, towards which it must tread.

Similarly in the marketing world. Suppose the market is the ocean, the water seemed endless sprawling. That's where the fish compete for food. That's where the marketers vying to conquer the consumer. And, now the competition is getting tight, dense, and fierce. Therefore, marketers are willing to do anything to just grab a piece of the market. One of them is become a brand follower.

Brand follower can be defined as a follower or brand imitation. So, should be remembered by the brand pioneer, the existence of brand followers can not be ignored. We borrow the opinion of Steven P Schnaars briefly in the book Managing Imitations Strategies that states, "But many who are now first will be last and many for a last will be first. Now that is sage advice for later entrant… ". Which means, many of which the first become the last and the last become the first.

As marketers, we can understand that there are many opportunities for a brand follower become the market leader and a market leader position ratcheted by follower. Because, usually brand follower also has many advantages that can threaten the pioneers.

Nevertheless, the brand pioneer remains the best chance of becoming market leaders. Some of the pioneers advantages among other: has a high consumer loyalty, generally very solid position in the market, usually support by great technology, and has more funds for research and development.

Pioneer also have first access to intermediaries (distributors) and their experience effects are also well above the late market entrants. Lastly, they've created a very high barrier for competitors who want to enter the market. So, it's really a lot of advantage which has been gripped by the pioneers, and it has to be managed without stopping.

The Follower Chance

According to the brand pioneer advantages, is the opportunities for later entrants (follower) to win the competition closed? The answer is no! Just like Schnaars said, the first might become the last and the last might become the first. The reason, the followers also offers many advantages. First, they can avoid products that are not potential. Second, if the product had a risk, the risk is borne by the pioneers. Third, the cost of R & D is smaller because the follower comes to the formed market. Fourth, they have a chance to gain market share from market leader when the market is weak. Fifth, the cost to educate consumers is very low because previous educational process has been conducted by market leaders. Thus, it can be concluded that the brand follower actually also carries many advantages.

Then, what strategy used by follower to attack the market leader? Generally there are three strategies namely: clone, Imitator, and Adapter. Clone means to follow the product, distribution, and advertising exactly same as pioneers. They live like a parasite from market leader investment .

Imitator mimics some of the pioneers and tried to distinguish the packaging, advertising, and pricing. Adapters, they follow the pioneers and adapt and improve the pioneer's weakness. Characteristic is they always see what the market leader weaknesses, then try to fix it. For example, Google+ following Facebook..

In addition, their usual strategy is offer lower prices. They play in the value marketing.

Second strategy, they also have the opportunity to improve their products through more advanced technology. Third, which is mostly done by the follower quite successful, is using market power. The implication is that the advertising and distribution became a major force in facing market leader. Because the market are already exists and large, those strategies are effectively proven to gain market share by the brand follower.

Actually there are many marketing strategies and tactics that can be prepared by brand follower in an attempt to overtake the pioneer brand. Simply, a weapon that qualified for the follower is: value leadership, real superior product, and full superior marketing effort.

The current global financial recession also trigger a change and intense competition. Therefore, draw up the right and smart strategy, so that victory is in the hands of your brand. If you are follower, then be a successful follower brands. Remember, it is not impossible that the last would become the first?

With the internet, now all activities can be done online, including business. Different types of business are now possible with this sophisticated media, ranging from retail, marketing activities, to games like online pokies.

Many advantages when the business uses the internet, namely:

1. Market share can be extended to many countries. For businesses that have a local product and expect to be a worldwide brand, the internet is a fast, accurate, and inexpensive medium. Even just by using a single computer, the product can be introduced to the world.

2. Transaction security. Businesses and consumers do not have to worry about the money that was taken, because with the internet, payment can be done through the medium of global payments.

It is easy and secure.

3. Can be done anywhere and anytime. Before there was the internet, if you want to eliminate the stress you may visit the casino, which can be located far from your home. It costs more to make your refreshing activities. Now with the Internet media, you can perform such refreshing activities wherever and whenever. Even you can visit the game places around the world if you cannot visit them physically.

4. Reduce the cost of salaries. Internet presence can cut employees, which of course means cut companies spending.

Those are some internet advantages for business use. Internet Media enables all sorts of activities to do, either business, entertainment, social network, blogging, to games like online pokies. Another one of the internet advantages is that you can find something new and fun from the internet. For instance when you get an email or word from friends in your social network about a game that you've never heard. You can easily try it out, usually free. If you like it, you can do it whenever and wherever.

Strategies involving the Internet can not avoid technology. The good news, along with the development of technology, all the things that smelled technically have experienced significant growth. That is, even a newbie can learn to use the technology without much difficulty.

Some of the technical aspects of building and operating online stores:

Selection of hosting and servers. This one is very often discussed topic, but also often misunderstood. Many beginners are seeking for cheap hosting because they are all the same. Not so. Cheap hosting only intended for personal websites that are not important whether it will have problems for many hours in a month.

Buying cheap hosting for your site is the same as opening your fancy shop with stalls lined paper. No one will respond to you seriously. If your site is slow, often down and troubled, visitors will go away. Each incident will exacerbate the image, reducing sales and bring complicated issues.

Quality hosting does not have to be expensive. Only by 10 to 20 dollars a month you can buy hosting for small and medium quality.

Content management software and shopping cart. The right choice will avoid endless frustration. The number of options available is often confusing. And depending on a software house for this important decision was not wise.

If you can not decide, try to use the content management application first. The process does not have to be difficult from the beginning. When I build an online store first of all, everything is just text and images. Booking through SMS and email. This method is fast and you can instantly accept orders. But for the long term, this process is not the most optimal and comfortable for customers.

Efficient online store consists of a shopping cart / virtual trolley that can be used by customers electronically. Acceptance of the order and confirmation of payment can be done easily and automatically without your intervention. Of course, customer support is required if there are additional questions from prospects before they buy.

Design an attractive site. Not only interesting, but usable. This means that a visitor should be able to easily use. This aspect greatly affects the number of visitors who stayed on your site and then buy. Templates and themes of good design is not overrun with dozens of boxes and images. A professional designer will know how to create a layout view that works fine, but as the owner of the store you who decides what should and should not need to be displayed.

If you want to save money, there's no harm in choosing an existing template. Maybe with a little modification. Design changes can be made at a later date after you get feedback directly or indirectly from the visitors and buyers. In fact, I do not know any of the online stores that do not change

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An online retail brand is strongly influenced by the good or bad their product fulfillment services to its customers. When an online retail company offers its products through its website, then the company must have a commitment that the product is actually available and can be delivered on time.

For new online stores and have a few customers, may be the product fulfillment to the customer can still be handled alone. But when the company have a very high selling traffic, the brand was already widely known, and have many customers, the company is no longer possible to deliver on its own.The company had to use the international drop shipping company so that their products can be quickly reached destination. In addition, the use of drop shipping services will also be more efficient so that increase profit.

Another advantage to using the drop shipping service is that the online stores good name or brands can be maintained and may even be increased. Drop shipping services company has fulfillment centers which regulate in detail the delivery of purchased products to the customers. Customers who receive products quickly, will feel that the online store is reliable. And buyers trust will create a stronger brand awareness.